Join Claudia McCue for an in-depth discussion in this video Unique sizes and substrates, part of Print Production Essentials: Digital and Variable Data Printing.
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…Because of the ability to apply digital…printing processes to unique sizes of materials…or unique substrates, there are products now…that we didn't have, say, 20 years ago.…For example, decals and window clings in the…past might have been created using silk screen,…but now they can be output directly on a clinging material and placed on a window.…So, for something like a short sale, there's a quick…turnaround, and this is very cost effective and very timely.…Promotional banners and flags are now much easier to create.…
In fact, there's a whole industry built…around the creation of these promotional pieces.…I'm sure you've seen illuminated signage like this.…You'll see it frequently in public places such as bus stops.…It's very eye catching and it's really spectacular at night.…Billboards in the past were created in sections and had to be manually applied.…And it was a very careful process to…make sure that everything came out as it should.…Now, because of enormous output devices, something like…this billboard can actually be output in one piece.…
- What constitutes "digital printing"?
- Printing short runs
- Working with digital color and large-format output
- Using InDesign's Data Merge feature to format variable data
- Printing on ceramics, metal, and wood