The Publish Online Web Dashboard provides important analytics about your published document, allowing you to see information about the views and viewers of your document. You'll learn the difference between views and readers, the amount of time your document is viewed, and the criteria for how views are counted for desktop, tablet, or mobile devices.
- [Voiceover] Once you start using publish online to share and distribute your documents, at some point you're gonna want to know how many people have been looking at them. Fortunately, for that we have some analytics that we can use that help us understand how successful we've been. Let's go to the web dashboard. You can either choose file, web dashboard, or remember you can access your web dashboard from any browser by typing in the URL indd.adobe.com/dashboard. We talked about this publications panel in another video, where you can easily access your documents or you can share them, grab the embed code, or delete documents.
But we want to take a look at the analytics tab. The analytics tab gives us all kinds of information about who has been reading our documents. We can see here that I've published 17 documents. In the top row we have different viewer insights and then at the bottom we have a breakdown about what kind of devices people have been viewing our documents with. What do each of these mean? Well, views is the number of times that a reader has looked at a document.
If they refresh the page within the same session, that still counts as one view. But the time counted for a view session is 30 minutes. So if someone looks at a page at 9:00 in the morning and then they look at a page at 1:00 in the afternoon, that counts as two views. Also, if someone views your page from their desktop computer and then views a page of your document from a tablet, that counts as two views. These are again views per document, not per page.
So it's counting the entire document. More helpful I think is the data for the number of readers. The Adobe cloud services have the ability to understand when a particular browser on a particular device has viewed one of your documents. So in the case of readers, if someone looks at your document on Monday, and then they, from the same computer, view your document on Wednesday, that counts as one reader. Because the cloud services know that that the same browser is viewing that document.
So this is a much more accurate representation of how many different people have looked at your documents. Again though, if the same reader views your document from a computer and then later views your document from a tablet, that counts as two readers. It's actually the same person, but nonetheless this gives you a really good reading of how successful the distribution sharing of your documents have been. When it comes to average read time, that's kind of a mixed bag as far as usefulness goes. Because with average read time, this counts the time that someone goes to your document, looks at a page, and stays there.
The problem with this is if someone goes to one of your documents in their browser and then a text comes in and then they go get coffee and they haven't looked at your document at all, this is still counting as read time. Read time times out after 30 minutes. So you could have an inaccuracy of up to 30 minutes per session in this average read time. And unfortunately it doesn't mean that someone was absolutely enthralled and engaged in your document for three minutes on average each time.
Total read time is the aggregate of all that time and again, it's only marginally useful as far as I'm concerned. At the bottom the breakdown of devices is pretty straightforward. Distribution of total views across desktop, mobile, and tablet devices. Most people view these documents form a desktop computer. Next most popular are tablets and finally mobile devices. This isn't entirely surprising because remember, publish online documents are not truly responsive and, while they're really satisfying to view on a desktop and look beautiful on tablets, most documents will get kind of squished down on a mobile device because it's not responsive.
It's really like a fixed layout epub. It's just getting smaller. It's high res but still hard to read. So I'm not surprised by this breakdown at all. Most interesting to me are the document trends which are the second tab here. Document trends show each individual document and show you the number of views and the more important count of readers for each document. For example, here I published a similar version of the document we've been working on in this course for an article I wrote for in design magazine.
I can see that this document has had, as of today, 284 readers. That's helpful, that's good to know. These are some other documents that I have promoted or shared or had other people share. An online brochure. And then, there are a series of animation examples for another article I wrote for in design magazine and we can see here that the count on these is much higher. Some documents are for private consumption and others I've tried to promote.
So it's very helpful to see what the count is. Here's one for an article I wrote for the Lynda.com article center. This lets you really drill down and see how successful your promotion or distribution of any one document has been. These web dashboard analytics are an important tool to understanding the reach of your document and how effective your promotion sharing of your publish online document has been.
Learn what Publish Online can and cannot do, and how to adjust the publication settings to make sure documents look the way you want. Find out how to upload documents to the web and then share them via Facebook, Twitter, or email. Then look at the navigation and interface options used when viewing published documents, and learn how to update your published documents online. Author Diane Burns concludes with some advanced techniques, such as embedding published documents in websites and creating customized thumbnails for document navigation.
- Previewing real-world Publish Online documents
- Changing the publishing settings
- Uploading documents to Adobe servers
- Updating published documents
- Sharing documents via social media and email
- Using the Publications dashboard
- Understanding document analytics
- Viewing documents online
- Embedding documents on websites
- Adding projects to Behance