Skill Level Intermediate
- [Instructor] In this movie I'm going to talk about pull quotes, their purpose and how to format them and how to automate them. So to start with, let's talk about their purpose, their purpose fairly obvious is to entice the reader into the article and for that reason, the text of the pull quote ideally should precede the potion of the text where the quote occurs. They also offer white space and when you place a pull quote within the text, put a text wrap on it, you create some white space around the pull quote and that just provides visual interest.
So they're a graphic element and an enticement to the reader. Now I have four different styles of pull quote here, all applied to the same quote and these are all fairly typical styles. I'd like to just talk about how I make them and my thinking in doing so. So first of all, we have this treatment where the quote is preceded by a big graphical quote mark and here you can really let loose with choosing whatever kind of quote mark you like, doesn't necessarily need to be the same font as the quote itself and make it really big and in this case I've also just reigned it in a bit by reducing the tint of that so that I can then put the quote on top of it and create an interaction between those two elements.
Now in creating this, I was tempted to try and make the quote mark into an anchored object and that didn't work because an anchored object will always be above the object that it is anchored to in the stacking order so I couldn't have the red on top of the gray. So for that reason, I've just made the quote mark into a separate frame and I have grouped the two together. When you are using this kind of device, it's customary just to have a regular quote mark at the end of the quote.
Now on my second spread, I've taken the quote and I've put it on the right hand page and there's a text wrap on it, so the text wrap, let's open up the text wrap panel, command option W or control alt W, and I'm using a wrap of set of one line space which in the case of this document is 11 points. You might want to use more, I think that works in this case. Some other things to consider here, you can see that I have added rule above and a rule below.
These are paragraph rules so that if the quote moves, the rules will follow. I need two of them, I need a rule above the quote and a rule below the attribution. Paragraph rules are accessed from the control panel menu, keyboard shortcut command option J or command alt J and thereafter they are baked into, incorporated into the paragraph style definition.
Let's just take a look at the settings that I'm using, so I have a rule above, one point, it's black, note it's not the same as the text color, it's the width of a column and then to adjust the offset, rather than typing in a number here just place your number into the field and use your arrows to nudge up or down and you'll notice that when I do that, the rule remain fixed in place and the text will move, that's because I have this option keep in frame checked.
So on my right hand page, I've made my quote left aligned so that it leans in towards the spine. Now if I place my quote on a left hand page, I've chosen to make it right aligned, again so that it leans in towards the spine because long lines are difficult to read with right aligned text, I've also in this case, broken the quote to three lines.
You are not limited to having rules above and or below, you can also have rules running down the side of the text, technically this is a border and you can see here from my control panel that I have a border applied. If I held option or alt and click on the border, then we can see what offsets I needed to use and what weight of rule and what style and what tint of rule.
Now in addition to having a solid rule or rather, instead of having a solid rule, I could also use one of these different styles, I could even go to my stroke panel and investigate making my own stroke styles. So if I turn that on, you'll see that I have a gap color here, because this is a style that has a gap and my gap color is red, let's make that none. So I could use a rule type like this but I think I'm going to go back to having a solid left hand border.
For my next example, same quotes pretty much everything the same except that I've chosen to center it and that's because I'm placing the quote in between two columns of text and I think in this context it's, I prefer to have the white space even around the quote and that's the reason that I've centered it. Note also that I have changed the width of the rules to text as opposed to column.
There's one thing I forgot to mention on the previous example, and that is that I'm using an indent to here character to make sure that the second and any subsequent lines will align underneath the I, so let's just go back to my selection tool, press W to turn on my hidden characters and I'll just hide the guide, we don't need to see those but there we see my indent to here character.
If I were to delete that, that's how it would look. So I strongly encourage you to use this and it bothers me when I see large quotes and I see them very frequently, that do not have the indent to here character. Just put your cursor between the quote mark and the first character and press command or control backslash or right click and come to insert special character, other, indent to here. So those are some issues concerning the aesthetics of the pull quote.
So let's say that we want to replicate this pull quote. We have other pull quotes throughout our publication and we want to be able to apply the formatting with a single click. So we have our prototype in place and I am just going to select that and then hold down option or alt and drag it, let's go onto the paste board. So I put my cursor into this paragraph and I'm going to save this as a paragraph style.
I'm actually going to start with the attribution. So I'll call that atrib and then I'll come here, and I'll call that quote. The next style for quote because it always follows the quote will be the atrib style and then I'm going to select the frame itself and come to my object styles, new object style, and I will call this pull quote frame.
It's capturing all of the settings that are currently applied to that frame which include, the text wrap, but one thing it's not currently capturing is the paragraph styles that are applied to the content, so I'll need to click onto paragraph styles, paragraph style to be applied is quote and then the next style that follows after quote. So with all of that set up, I can now imagine that I'm starting out from scratch and I have a basic frame with just some text in it, I can now select that frame and then click onto that object style and we are ready to go, we have all the formatting that we need.
One more thing to consider in terms of your work flow with pull quotes and any other repeating elements is that you will save time if you put a copy into a CC library. So I'm going to come to my CC libraries, I have a library established for this course and then with the object selected, I'll just come and click on plus and I'm going to add this, I don't need to add the text and I don't need to add the paragraph style, just going to add it as a graphic.
I'll now delete that, next time I need one, I can just drag it out and place it anywhere I like. If I want it to go in exactly the same position, I could hold down my option or alt key and it will go to the exact page coordinates that it was created on. So there is some redundancy built in there, object styles and making into a library item but that just gives you different ways to work and it can just make your workflow more flexible.
So those are some issues concerning the purpose of pull quotes, preparing our pull quotes and the aesthetics of placing them on our page and how we can very quickly reproduce them.