Join Nigel French for an in-depth discussion in this video Trying an alternative color scheme, part of Designing a Restaurant Menu.
Earlier on, we came up with three color schemes using Kuler. We have applied one of them. I would now like to experiment with applying the other two. So I am going to go to my Swatches panel, and the last five swatches on the Swatches panel are from the color theme that we created in Kuler, and then the five above that, you may remember, I uploaded an image to Kuler, and created this very warm color palette based upon those. And then the blues and the grays are an analogous color scheme, also created with the aid of Kuler.
I was quite excited about the brown and orange color scheme, which was derived from a photograph of the interior of the cafe. I would now like to give that one a try. You may find it easier to change the view of your Swatches panel in InDesign. If you have a large swatch, that makes it a little bit easier to figure out what you're working with. I wish that we had color groups in InDesign, the same way as we do in Illustrator. It would make it little bit easier to segregate these colors, rather than having them all lumped together like this.
But this is what we have to work with, so what I am going to do is I am going to delete the colors that we are using, and then selectively replace them with these other colors. So starting out with this green, which forms the background color, I am just going to drag that to the Trash, and choose a color to replace it with. And that looks shockingly orange in this context, in a way that I hadn't really anticipated, so this is not really working out quite the way I had hoped it might, but I am going to continue anyway and let's see where we end up.
I am going to continue with deleting the starting colors, and replacing them with colors from this group of five right here. Now, do I like that result? No, I don't. It's not what I expected. I could tweak it somewhat; maybe we can put this text in white, maybe we can do the same with this text down here. So I am selecting the text frame, choosing my Formatting affects text icon, and then making that white. It's not really working for me, and I doubt it's working for you either.
So, at that point, I am going to do a rethink, and now let's try the third of our color schemes: the analogous blue and gray colors. I will use the same approach. Doing it this way makes sure that all instances of one color are immediately replaced with another color, but sometimes you might just want to select the items, and click on the color.
That is working a little bit better, I think. So if I want an alternative, I think this is a viable one, though I do not like it as much as my original. But at least it gives us a point of comparison.
And I think I am just going to standardize upon this one soft blue here, rather than this lighter version of it. So let's delete that one, and then replace it with that one. So ultimately here, we are just using the two colors: the blue, and the gray. The point here is that you've got to try these things; sometimes they don't work out exactly as you had planned. Colors look very different, when applied to large areas, than you might anticipate when you see just a small swatch.
These things have to be tried. At least we can say we've experimented with alternative versions. I think, ultimately, I'm to go back to my original color scheme, but I can do so, now, confident that I've explored other options.
- Adding text and design elements
- Adding texture with a Photoshop brush
- Creating a proof
- Adding stylized headers
- Designing menu inserts
- Placing and cleaning up text
- Creating a template
- Adding a textured background
- Preparing a menu for print