Learn about some of the basic concepts related to selecting typefaces.
- So how do you go about choosing the typefaces…to go with your project?…You're going to need to think…about the subject matter itself,…the audience, and also the medium.…You'll find everything has its own typographic voice…as well as some expectations from an audience,…although that doesn't mean…you can't challenge those expectations.…Let's take a look at just a few examples.…So if we were doing a poster for Popoff The Clown,…this probably wouldn't be the best type to use.…
In fact, it looks like it's been done by his mom…in Microsoft Word and it's like given up already.…This one, at first, you might think,…"No, that's not appropriate either."…But again, it depends on the subject and the audience.…What if Popoff The Clown is one of those…alternate comedians at a comedy festival?…In which case, something like this may well be appropriate.…Something like this is probably going to be a better fit…if the audience is going to be…the typical audience of clowns.…
This uses a typeface but it's been modified…to look slightly hand drawn and also an attempt…
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Intermediate
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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