Learn about the research phase of a creative project.
- [Instructor] Design begins with research. It may be that you get handed exactly what you require by your client or a team that you work with, but it's also likely that you'll need to collect some or all of the information yourself as well. With the client, you'll need to be familiar with the brand and its values. You'll need to find out about their tone and their mood. Could you personify their customers or the intended audience if the aim is to attract a new audience? You'll have to look at aspects of their identity and take into account their use of typography, their colors, the imagery they use, any logos or other marks which are often called graphic devices, current imagery, and more.
The better your research, the more likely your project will be a pretty good approximate fit from the outset.
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Intermediate
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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