Learn how to use the information gathered about the product, the consumer, the market, the client’s goals, and the packaging options, and then distill it to help define the criteria for your packaging. Also, learn how to show packaging design concepts professionally through sketches, visualizations, and design mockup and prototypes.
- Now that we have all the information from the brand,…product, customer, audits, and packaging needs…we can now put together a well-informed design brief…for our client and begin the visualization of concepts.…Take all the info that you've gained from…the previous sections, including what the client envisions…for their product line, and plug it all into your brief…in a succinct manner so that you can present a clear brief…that breaks down to something like this.…Overall brand goals.…
Through the work that you've done with the client,…you both will now have a clear focus on the goals…of the brand for the marketplace.…Grand positioning for the product and packaging.…This is where you found the opportunity…for the product position and how the packaging…will communicate the need as an innovator, follower,…or as a same kind of product in the market.…The competitive landscape.…The learning that you gain from the audits…will provide the direction and messaging…your top competitors are using in primary, secondary,…
- Analyzing the brand, product, and customer
- Defining the package needs
- Design development
- Finalizing the design