Learn about the production phase of a project.
- [Instructor] Production is the final phase of the creative process and it's the part where all of those software tools come into play and you turn those ideas into actual artwork, ready for printing or digital delivery. Artwork in the graphics world is how the final files are referred to. And the term artworker that you may hear is someone who primarily builds production files. As people have become more multi-skilled these days, it's common to hear the term creative artworker used to describe people who both design and prepare artwork.
Artwork production is a skill all of its own. It's as meticulous as it is exacting. It's also the part of the process that can go horribly wrong if you're diving into it without learning some very important fundamentals. While most digital projects are relatively straighforward, designing for print is not so. For a good look into the intricacies and pitfalls associated with print production, you could do a lot worse that checking out Claudia McCue's course, Learning Print Production after watching this course.
She's got a wealth of production knowledge and she delivers it with good humor, so you'll enjoy it and it'll be time well spent, trust me. I'm being completely honest when I tell you that being on good terms with printers and learning to understand their role in the end of string production process has saved my neck on more than one occasion. I had a slight insight, as I actually started out as a printer, but I moved from the shop into the studio. It wasn't that I was a bad printer, but my heart wasn't in it, because I longed to be on the creative side.
I just didn't have the advantage some of my friends did and I had to get a job straight from school and earn my way into an education. But that part of my life and career paid dividends so don't avoid learning more about print production. In the final chapters of this title we will work through some common tasks in production software that you may come across frequently in your career and hopefully you'll have an enjoyable experience that will lead you to learning more and more as time goes on. But don't stop at this introduction. You'll need to learn a lot more and continue to do so throughout your career.
There is always more to learn.
Author
Released
2/27/2018- The creative process
- Layout and composition
- Grids
- Typography
- Color
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 52s
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What is graphic design?1m 40s
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1. The Creative Process
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The creative brief1m 35s
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Research54s
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Ideation2m 41s
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Production2m 21s
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2. Layout and Composition
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The design space2m 50s
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Principles of layout2m 30s
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Grids1m 57s
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Exercise: Layout analysis1m 16s
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3. Typography
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The language of type2m 18s
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Type terminology3m 4s
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Type anatomy4m 41s
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Basic type classifications4m 47s
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Ligatures2m 17s
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Type measurement1m 59s
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Text elements: Character8m 4s
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Text elements: Paragraph6m 32s
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Selecting type4m 35s
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Basic typography guidelines6m 41s
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Type crimes4m 59s
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4. Color
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Color components3m 32s
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Monochrome and temperature3m 24s
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Color harmonies4m 23s
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RGB and CMYK4m 48s
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Process and spot colors4m 37s
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Color associations1m 19s
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Color blindness2m 51s
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5. Photoshop
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Photoshop quick start tour4m 14s
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Selectively changing colors4m 45s
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Cropping an image3m 24s
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6. Illustrator
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Illustrator quick start3m 18s
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Importing a rough sketch6m 7s
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Drawing the logo6m 20s
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Creating a color theme5m 44s
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Using the Touch Type tool3m 32s
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Creative Cloud libraries6m 40s
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7. InDesign
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InDesign quick start tour1m 54s
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Creating a new document1m 43s
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Working with master pages6m 53s
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Importing text into InDesign5m 58s
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Creating tables in InDesign7m 58s
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Finalizing the design5m 37s
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Conclusion
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Recommended courses1m 10s
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Video: Production