From the course: Designing a Business Card
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Printing effects - InDesign Tutorial
From the course: Designing a Business Card
Printing effects
- Following on from printing type, let's talk about printing effects. Online printing services offer the option of UV coating for your business card. This enhances colors, makes the type and artwork appear sharper, and offers protection. On the downside coating makes it harder for people to write notes on your card. Rather than apply a varnish to the whole card you can spot varnish specific elements, or apply a spot UV blind without ink. Embossing raises part of the artwork from the paper creating a relief. A blind is where the embossing is applied to areas of no ink. Foil stamping applies a thin film of metal to the paper. This can create an elegant, or opulent look. Die cutting provides the option of using non-standard shapes. The most common die cut effect is rounded corners. The best die cut cards are where the shape echoes or reinforces the business or product. With any printing effect consult with your printer about how to prepare you digital files for best results.
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