Join Nigel French for an in-depth discussion in this video Printing effects, part of Designing a Business Card.
- Following on from printing type,…let's talk about printing effects.…Online printing services offer the option…of UV coating for your business card.…This enhances colors,…makes the type and artwork appear sharper,…and offers protection.…On the downside coating makes it harder…for people to write notes on your card.…Rather than apply a varnish to the whole card…you can spot varnish specific elements,…or apply a spot UV blind without ink.…Embossing raises part of the artwork from the paper…creating a relief.…
A blind is where the embossing is applied…to areas of no ink.…Foil stamping applies a thin film of metal to the paper.…This can create an elegant, or opulent look.…Die cutting provides the option…of using non-standard shapes.…The most common die cut effect is rounded corners.…The best die cut cards are where the shape echoes…or reinforces the business or product.…With any printing effect consult with your printer…about how to prepare you digital files for best results.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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