Learn about the six principles of layout and composition.
- [Instructor] Now that we have an understanding of the design space, it's time to take a look at and consider placing elements within it. There are six principles of design, the first of which is balance. Elements on the page or in the design space should be balanced evenly within that space, but this doesn't always mean symmetry. Asymmetry works too. And it just as important to be aware of the negative space as it is of the positive or occupied space.
Alignment creates order, allowing elements to be visually connected. And their proximity to one another creates association, although this doesn't necessarily mean that their location exclusively suggests that similarity. Other design elements, such as color or typography, can suggest associations with similarity too. Playing with the balance, proximity, and alignment can create tension. And again here, using the negative space but also breaking the frame, that's pushing something out of the design space to some degree, creates tension.
And you'll particularly see this technique used a lot in movie posters. Contrast makes impact and can be used to show areas that are important, highlighting the key areas in a design. Contrast is a very, very important element guiding you through the main areas of your design and in some cases, with color particularly, an accessibility consideration too. Repetition adds strength to a design and can help create consistency in a layout by connecting individual elements.
Repetition creates a rhythm in your design, and you can actually add beats to that by using interruptions in the repetition too. We can use the principles of balance, alignment, repetition, and proximity to create hierarchies in our design, which themselves may repeat throughout it. And finally, space. It's not just the final frontier in Star Trek, because for us it's a consideration as well. One of the gestalt design principles is that of closure where we literally fill in the gaps between figures or objects on the layout and ground the design space behind us.
And we can suggest other shapes with shapes and forms that we add to the layout.
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Appropriate for all
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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