Join Nigel French for an in-depth discussion in this video Positioning the logo and text, part of Designing a Business Card.
- So, with our document setup established,…let's now place the text and let's determine the colors…of our business card.…The colors and ad type choices both…are going to be suggested by the logo.…Let's begin with the colors.…I'll select the logo.…Before I go any further, I'll just hide…the guides for a moment.…Cmd or ctrl, semicolon.…I'll come to the swatches panel,…click on New Color Group,…and create a new color group from the selected artwork.…There is my color group.…
Just to tidy things up, I'll choose Select All Unused…and we'll delete everything else.…Let's move that over to the left for a moment.…Now, place the text.…I could place it using this command,…but I have the Word document open.…I'll just go to that, copy it,…back to Illustrator, and paste it.…Some of this text will be cut…and put on the backside of the card.…But while I have everything as one text block,…I may as well address all commonalities.…
I'm using two typefaces, HWT Artz or…Hamilton Wood Type Artz, and Museo Sans.…Both of them available on Typekit.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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