Join Tony Harmer for an in-depth discussion in this video Overview of the creative process, part of Introduction to Graphic Design.
- [Instructor] What is the creative process?…If we're talking about creativity itself,…then it's a very difficult thing to pin down,…and you're going to find there are probably as many theories…about creativity as there are people who create.…Essentially, it's the ability…to go beyond traditional concepts, patterns,…rules, interpretations, and relationships…to create or synthesize…something new and meaningful as a result.…Simply put, creativity is a way of thinking.…
There's no magic formula that can be used…for every circumstance or recipe for guaranteed success.…Part of your journey as a designer…will indeed involve failures if you're doing it right.…It's owning and learning from them…that will help you to improve,…but the process for our purposes here as graphic designers…and communication artists begins with a creative brief,…and after that, the process…I work to is distilled down into three phases,…which are research,…where you gather all of your background information,…ideation, where you work things out…
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Intermediate
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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