- [Instructor] What is the creative process? If we're talking about creativity itself, then it's a very difficult thing to pin down, and you're going to find there are probably as many theories about creativity as there are people who create. Essentially, it's the ability to go beyond traditional concepts, patterns, rules, interpretations, and relationships to create or synthesize something new and meaningful as a result. Simply put, creativity is a way of thinking.
There's no magic formula that can be used for every circumstance or recipe for guaranteed success. Part of your journey as a designer will indeed involve failures if you're doing it right. It's owning and learning from them that will help you to improve, but the process for our purposes here as graphic designers and communication artists begins with a creative brief, and after that, the process I work to is distilled down into three phases, which are research, where you gather all of your background information, ideation, where you work things out and employ your creativity and iterate with different ideas, and finally production, where the final artwork is prepared for delivery.
In this chapter we'll take a look at the topics of research and ideation in a little more detail. Towards the end of this title, you're going to get to do some common production tasks in the industry standard tools of Adobe's Creative Cloud. So let's dig in and find out more about the creative brief.
Author
Released
2/27/2018- The creative process
- Layout and composition
- Grids
- Typography
- Color
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Duration
Views
Related Courses
-
Graphic Design Foundations: Typography
with Ina Saltz2h 23m Beginner -
Learning Graphic Design: Techniques
with John McWade1h 7m Intermediate -
Graphic Design Foundations: Color
with Mary Jane Begin1h 57m Beginner
-
Introduction
-
Welcome1m 52s
-
What is graphic design?1m 40s
-
-
1. The Creative Process
-
The creative brief1m 35s
-
Research54s
-
Ideation2m 41s
-
Production2m 21s
-
2. Layout and Composition
-
The design space2m 50s
-
Principles of layout2m 30s
-
Grids1m 57s
-
Exercise: Layout analysis1m 16s
-
3. Typography
-
The language of type2m 18s
-
Type terminology3m 4s
-
Type anatomy4m 41s
-
Basic type classifications4m 47s
-
Ligatures2m 17s
-
Type measurement1m 59s
-
Text elements: Character8m 4s
-
Text elements: Paragraph6m 32s
-
Selecting type4m 35s
-
Basic typography guidelines6m 41s
-
Type crimes4m 59s
-
-
4. Color
-
Color components3m 32s
-
Monochrome and temperature3m 24s
-
Color harmonies4m 23s
-
RGB and CMYK4m 48s
-
Process and spot colors4m 37s
-
Color associations1m 19s
-
Color blindness2m 51s
-
-
5. Photoshop
-
Photoshop quick start tour4m 14s
-
Selectively changing colors4m 45s
-
Cropping an image3m 24s
-
-
6. Illustrator
-
Illustrator quick start3m 18s
-
Importing a rough sketch6m 7s
-
Drawing the logo6m 20s
-
Creating a color theme5m 44s
-
Using the Touch Type tool3m 32s
-
Creative Cloud libraries6m 40s
-
-
7. InDesign
-
InDesign quick start tour1m 54s
-
Creating a new document1m 43s
-
Working with master pages6m 53s
-
Importing text into InDesign5m 58s
-
Creating tables in InDesign7m 58s
-
Finalizing the design5m 37s
-
-
Conclusion
-
Recommended courses1m 10s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Overview of the creative process