Join Nigel French for an in-depth discussion in this video Looking at letterhead layout examples, part of Designing a Letterhead System.
- Let's take a look at a few different approaches to working with the letterhead. As my case study, I'm using Counter Graphic, a graphic design company, and it was the same company that I designed the business card for for the business card course here on lynda.com. So to start with, I have information top and bottom. I also have a red bar along the top, a bleed, goes from edge to edge. Now if you are including a bleed, you are going to be printing this commercially because desktop printers do not print from edge to edge.
So if you do want to print it at home on your own desktop printer, then make sure that you design without a bleed, and here is the equivalent without. Same information, but in this case all at the top. What about if we were to run the information down the side? This will narrow the width of the text frame and possibly create a line length for the text of our letter that's more comfortable. And also here I've included some additional information.
Who's to say we can't rotate the text? And maybe we want to go really big with what we consider the most important piece of information. Maybe we can pick up on some sort of motif, in this case the slash that's part of the logo, and have a repetition of this, or maybe even screen it in the back of the page. If we do that, we want to make sure that it's not way back so that it's not going to interfere with the readability of the text. What if we put the information all on the bottom? Or bottom and top? All at the top.
And, what if we wanted a second sheet? Now your business letters may be confined to a single page, but what if they're not? We want to continue the brand theme across multiples pages, and so for a second sheet, we wouldn't need all of that information but just the logo in this case and the website address. I think, in order to evaluate these, we also need to see them with some text in place. So let's look at the same designs, but this time with some dummy text.
And we get a whole new perspective on how they're working or not working when we see the text in place.
Note: Although the steps are shown in InDesign, the principles are universal and useful for any software.