Keeping your PDF file size small

…If you're sending a PDF to a commercial printer or…publisher, you probably don't care much about file size, but…if you're making what I call a hybrid PDF, something…distributed via website or email, then file size is critical.…Of course, quality is also important.…You need to strike the right balance.…I'm going to show you how to make a PDF preset…you might want to use, one for a typical hybrid PDF.…I'm going to go through these pretty quickly because I…went into detail on the various options in earlier chapters.…So, here's my recipe for a basic hybrid PDF.…

First, I'll go to the File menu and choose Export, of course.…And I'll click Save to open up the Export Adobe PDF dialog box.…The first thing I'll do is I'll choose…PDF/X-4 from the Adobe PDF preset pop-up menu.…But then, I'm going to turn the standard pop-up menu…to None because I'm not really making a PDF/X-4.…I'm just using that as a starting point.…I'll make sure the View PDF after Exporting check box is turned on and…I'm also going to turn on Optimize for Fast Web View and Create Tagged PDF.…