Join Nigel French for an in-depth discussion in this video Incorporating imagery, part of Designing a Business Card.
- If you choose to use imagery on your business card…then think about the cropping.…The cropping is very important,…especially in such a small space because we need to…ensure that the image is as impactful as possible.…So here the cropping is really not working,…the image is very much receding into the background…and there's too much space on either side of the flower.…So let's make it bigger,…and let's make the flower the focus of the image.…Or I select it altogether from the background.…
Or partially I select it from its background.…If you're placing an image within your margins…or safe area, consider the way the white space…frames the image.…In this case, the amount of space,…top, bottom, and on the right is uneven…and it would work much better if that were equalized.…Or, perhaps we can bleed the image off…the edge of the page.…Or even take that a step further and…extend the background of the image…so that integrates with the text.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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