Join Nigel French for an in-depth discussion in this video Gathering assets, part of Designing a Brochure (2009).
Beginning at the ending. Here we are with the finished version of the tri-fold brochure. It's two letter-sized pages, landscape orientation, two folds to make three panels on both sides. This is the outside and there is the interior. Now, before we start putting this together, we need to evaluate the assets that we have. This brochure is made up of a text file that has been created in Word, numerous images that have been developed in Photoshop, and new versions of the logo or the same version used twice created in Illustrator, and these ornamental swirls which are part of an Illustrator symbol set that you can download from the Adobe Exchange website.
So let's take a look in more detail at these different assets. I'm going to switch to the Finder, to my Desktop and let's take a look in the exercise_files folder. We are in the exercise_files folder. We have a folder called assets and in that folder we have got a text file. We have got the Illustrator symbol set from jlwDesign. We have got various versions of the deep green design logo and then we have lots of photos. Let's first begin by looking at the photos. I'm going to drag the photos folder on to Bridge and we see that we have 35 items to choose from. Now Bridge if you are not familiar with it is a fantastic file management program and we can work with our images far more efficiently using Bridge because we can rank our images and we can evaluate our images and we can find out all sorts of useful information about our images.
If I click on any of these, I see a thumbnail in the Preview window and I have useful metadata over here, I'm just going to expand that panel a little bit, which will tell me the file size in megabytes and its dimensions. The f-stop, that it was captured with, the ISO rating, etcetera. Over here in the Filter pane it tells me how many files of certain types I have. I have got 34 Camera Raw and 1 JPEG. Where is the JPEG? Well, I could just put a check mark next to that and I see that's the one JPEG. If I put a check mark next to them both, I see them both or I can uncheck them both and I now see all of those images.
There are different ways of viewing your assets in Bridge and if I come up here and click on Filmstrip then I have a much larger Preview window which is useful because I can then click on the image and move my cursor over the image. My cursor now becomes a magnifying glass. Now when I click on it, I see that portion of the image, the portion that the loop is pointing to at 100% view size. So I could use this to evaluate the quality of the image. This saves an enormous amount of time, meaning that I don't have to actually open the image in Photoshop only to find out that it wasn't the image that I wanted after all.
You will see on these images, these Camera Raw images, most of them have badges. And this badge here indicates that adjustments have taken place and this one indicates that cropping has taken place. If you wish to dismiss this loop, you just come and click inside and it goes away. You will see that they have been rated. Some of them have four stars, some of them have three, some of them have one, some have none. This rating system is one used by me fairly arbitrarily in this case just to differentiate one type of image from another and let's now switch back to the Essentials view and if I wanted to change the rating, I could click on the image and then go to the Label menu where I can apply the rating in this way or I could just use the keyboard shortcut. Apple+1 or Ctrl+1 for a one star rating, Apple+2, Ctrl+2, etcetera for a two star rating.
We are going to need to come up with a short list from these images. We are not going to use all of them by any means. We are only going to use the handful of them and in the different variants of the brochures that we'll be producing we are going to use a slightly different set of images. Bridge is going to make it easy for us or easier at any rate to determine which images we want to use and which ones we are not going to end up using. I'm now going to switch back to the Desktop and I'm going to use Bridge now to navigate through the folder structure and if we come to the assets folder and then we are look in the logos folder, there we have various different versions and variants of the deepgreendesigns logo. Now I also mentioned the Illustrator symbol set. Let me show you how we get to this. I'm going to switch to InDesign and from InDesign I'll go to the Help menu and to the Welcome Screen.
On the Welcome Screen, under the Community list we have a link to InDesign Exchange. You can also just type in InDesign Exchange or Adobe Exchange into a search engine but since we have this link here, I'm going to click on that to go to it. And at Adobe Exchange we see the Exchanges By Product. I'm now going to click on Illustrator. And then in the Search field if I type in swirly, that will take me to the swirly curls Vector Garden Symbol Set and I can download that and that is how I came by that.
And then one other asset that we need to look at and that is the text file. This is the Word Document. There it is. We can see in Word that we have 323 words, which given the amount of space that we have means that we have got plenty of room to fit this text in a quite luxurious way really. We don't have to cram in by any means and at my request the client has provided the Word document without any formatting, all of the text in one single file rather than lots of itty bitty pieces. Although we are going to end up chopping it up into individual sections.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
- Integrating InDesign, Photoshop, and Illustrator
- Establishing a workflow that combines maximum efficiency with maximum editing flexibility
- Working with a printer at the outset
- Designing with grids to create balance
- Choosing fonts and color palettes for a consistent look and feel
- Manipulating images for maximum impact
- Exploring different brochure formats and folding
- Proofing and printing the final product