Join John McWade for an in-depth discussion in this video Front of the book: Introduction, part of Magazine Design: Getting Started.
- The three parts of a magazine, front, middle,…back, correspond loosely to dining.…A small appetizer is first, then the main course…or courses, then dessert and unwinding at the end.…The front of the book, and magazines have historically…been called books, at least by insiders,…are a number of short features,…often just a page or two, sometimes less.…There will almost always be a contents page…and a masthead, which a list of those…who work for the magazine or who worked on the issue.…
You may find a letter from the publisher,…perhaps a list of contributors, letters to the editor,…columnist, opinion pages, listings, any short topic,…news, reviews, product pages, all that.…If your magazine carries advertising, one page ads…and your fractional ads will also be up front.…So the front of the book is a key section.…It's a tone and style setter.…You'll often invest 2/3 of your energy in the front…because it's packed with lots of short essentials…starting with the contents page.…
Let's have a look.…
Author
Released
10/31/2017Skill Level Beginner
Duration
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Introduction
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Welcome1m 13s
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1. Magazine Stands: A World of Design
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A look at a magazine: Saveur1m 12s
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2. Building a Magazine
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Construction1m 8s
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The cover1m 44s
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3. The Front of the Book
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Contents2m 26s
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Masthead1m 5s
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Publisher’s letter1m 25s
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Contributors1m 5s
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Columnists55s
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Small features1m 54s
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Product pages2m 9s
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4. The Middle and Back of the Book
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Middle of the book5m 55s
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Back of the book1m 30s
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5. Making a Magazine
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DNA of the cover2m 48s
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DNA of lead spreads: Kids1m 48s
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DNA of lead spreads: Teens3m 56s
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Video: Front of the book: Introduction