Join Nigel French for an in-depth discussion in this video Finessing the text, part of Designing a Business Card.
- We have very little text on our business card…so we need to make sure that the very small amount…of text that we do have is perfectly kerned and spaced…and that we pay close attention to the small details.…Some of those details are I'd like to add a bit of kerning…in certain places.…It looks to me like there's not enough space…between the U and the H.…To do this, I'm going to be using a shortcut.…The shortcut is option right arrow…or left arrow if we want to go tighter…and when you do that, how much kerning you get…is going to depend upon your preferences.…
So before I do anything,…I'm going to come and set my Type preferences…and make sure that this option here,…it actually says Tracking but the same preference applies…to kerning, is set to the lowest increment possible…of 1/1000 of an em.…So now with my cursor between the U and the H…I'll just tap option alt and the right arrow…to move the H and all the letters to right of the H…further to the right.…Secondly the numbers need a bit of attention.…It looks to me like there's a bit too much space…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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