Join Claudia McCue for an in-depth discussion in this video Digital color advantages, part of Print Production: Digital and Variable Data Printing.
…You may find that in some respects, digital…printing offers some color advantages over offset printing.…For example, after lecturing you for years, telling you your images have…to be CMYK, now I'm going to tell you that RGB is okay?…Yes I am.…And here's why.…You probably already know that RGB images are capable…of a wider gamut of colors than CMYK images.…You've probably seen it yourself.…If you had an image with bright greens and bright oranges and rich purples,…when you convert it to CMYK, you see that you lose the vibrant colors.…
And that's because the color gamut of CMYK inks…is much smaller than the gamut of RGB Light.…Well, guess what?…The color gamut of digital toners and inks,…is wider than that of offset printing inks.…So this kind of opens up a world of color to you.…Even the CMYK toners have a wider gamut.…And the inkjet printers add colors like light…cyan, and light pink, and orange and green.…And that greatly extends the range of colors that they can print.…And you may find too that there are better approximations…
- What constitutes "digital printing"?
- Printing short runs
- Working with digital color and large-format output
- Using InDesign's Data Merge feature to format variable data
- Printing on ceramics, metal, and wood