Developing Brand Identity Collateral

with Steve Harris
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Developing Brand Identity Collateral
Video duration: 0s 58m 21s Beginner


Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
  • Setting up file dimensions and resolutions
  • Using consistent fonts
  • Creating custom swatches
  • Designing the front and back of a business card
  • Integrating a logo in designs
  • Outputting files for proofing and printing
  • Finding branding inspiration
Business Design


- [Voiceover] Welcome to Developing Brand Identity Collateral, I'm Steve Harris. In this course, I'll teach you how to develop and build the most common pieces of brand collateral that you'll need for your business or client: business cards, letterhead, and envelopes. Using the fictional graphic design firm, Red 30, as our example, we'll walk through the most important steps and considerations that you should take when you're creating the collateral package in Adobe InDesign.

Finally, we'll discuss how to output your files for use by a professional print shop. As well as creating digital versions to use when proofing or emailing. Whether you're a business big or small, this course is designed to teach you the most effective way to build a complete and professional business identity. Let's get started!

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