Join Nigel French for an in-depth discussion in this video Creating and applying a nested style, part of Designing a Restaurant Menu.
Here I'm going to create a nested style that removes the bold facing from the prices.…So this brings up one very specific point about InDesign, and one more general…point about pricing on menus.…The more general point about pricing on menus is, we don't want to draw too much…attention to them. Obviously, they should be clear, and easy for the customer to…figure out how much things cost,…but what we don't want is the price of the item to distract from them choosing…the item they actually want.…So for that reason, as well as removing the boldfacing, I'm avoiding having them…flushed in the right-hand column…so the viewer, the customer, can just scan down that column and compare prices, as…opposed to thinking about actually eating what they want to eat.…
If you do want to have your prices flush to the right-hand column, then you could…replace this character, the character that is in here -- it is an end space -- with a…right indent tab, which would look like that.…If you wanted to do that on a Find/ Change basis, automatically, you could copy…
- Adding text and design elements
- Adding texture with a Photoshop brush
- Creating a proof
- Adding stylized headers
- Designing menu inserts
- Placing and cleaning up text
- Creating a template
- Adding a textured background
- Preparing a menu for print
Skill Level Appropriate for all
1. Designing the Menu Folder
2. Designing the Menu Insert
3. Alternative Versions and Optional Extras
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