Join Nigel French for an in-depth discussion in this video Costs and practical considerations, part of Designing a Restaurant Menu.
So I am going to begin at the end.…This is the finished version, or is one of two finished versions.…And this is a trifold folder into which these pages are slipped, and you will…notice that I have got two columns on each of these pages, and they alternate…from the right hand to the left hand column, so that when the pages are…printed, page 2 is printed on the back of page 1, and page 4 is printed on the back of page 3.…
A major consideration when creating a menu like this is cost and practicality.…I know that my client doesn't have much money, so getting involved with lots…of fancy inks, and die cuts, and other bells and whistles is not going to go anywhere.…So we've got to keep it low budget, and we have to keep it practical.…And another practical consideration is that, while I am going to try and sell her…on this idea of a color folder, the actual text of the menu itself is just text,…and can be easily updated by the cafe staff.…
And that's an important consideration, because the menu is going to be…
- Adding text and design elements
- Adding texture with a Photoshop brush
- Creating a proof
- Adding stylized headers
- Designing menu inserts
- Placing and cleaning up text
- Creating a template
- Adding a textured background
- Preparing a menu for print
Skill Level Appropriate for all
1. Designing the Menu Folder
2. Designing the Menu Insert
3. Alternative Versions and Optional Extras
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