Condensed and extended type

- [Voiceover] In this movie I'm going to talk about…condensed and extended typefaces, beginning with condensed.…Now on this page I have three headlines,…all in Franklin Gothic, and they all occupy the same width.…At top Franklin Gothic Demi,…and then the condensed version,…and then below that the extra compressed version.…Now if I move to the second page,…we see how much more vertical space…the extra compressed version occupies over the condensed,…and, especially, over the Demi version.…

So my point there being that…these extra compressed typefaces…can be extremely impactful for headlines.…If you want to use a condensed or a compressed typeface,…then try and find a real condensed or a compressed typeface.…There are several available on Typekit.…Don't be tempted to fake it…by squeezing a regular weight of typeface,…which is what I've done here in the top example.…So below I have the condensed version of Myriad Pro,…and above it I have the regular version,…and I've changed the horizontal scale to 72 percent.…

Now the effect is, well if we move to the next page,…