Why is it better to use real condensed or real extended type rather than squash or stretch regular type?
- [Voiceover] In this movie I'm going to talk about…condensed and extended typefaces, beginning with condensed.…Now on this page I have three headlines,…all in Franklin Gothic, and they all occupy the same width.…At top Franklin Gothic Demi,…and then the condensed version,…and then below that the extra compressed version.…Now if I move to the second page,…we see how much more vertical space…the extra compressed version occupies over the condensed,…and, especially, over the Demi version.…
So my point there being that…these extra compressed typefaces…can be extremely impactful for headlines.…If you want to use a condensed or a compressed typeface,…then try and find a real condensed or a compressed typeface.…There are several available on Typekit.…Don't be tempted to fake it…by squeezing a regular weight of typeface,…which is what I've done here in the top example.…So below I have the condensed version of Myriad Pro,…and above it I have the regular version,…and I've changed the horizontal scale to 72 percent.…
Now the effect is, well if we move to the next page,…
Author
Nigel French
Released
6/17/2016- Creating a typographic workspace
- Understanding the anatomy and terminology of type
- Choosing typefaces
- Sizing and scaling type
- Formatting characters
- Adjusting leading (aka line spacing)
- Tracking and kerning
- Using the Glyphs panel
- Adding special characters: dashes, quotes, ellipses, and more
- Using OpenType features like ligatures and fractions
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 4s
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Exercise files1m 21s
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1. Choosing and Combining Typefaces
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Type anatomy and terminology2m 34s
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Type naming conventions1m 25s
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Using Typekit3m 17s
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Choosing typefaces2m 48s
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2. Character Formatting
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Sizing and scaling type4m 19s
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Casing2m 33s
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Small caps4m 43s
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Superscript and subscript3m 22s
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Baseline shift4m 32s
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Italic and oblique type3m 7s
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Condensed and extended type2m 34s
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3. Leading (Line Spacing)
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Definition3m 5s
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Considerations for leading4m 30s
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4. Letter Spacing, Tracking, and Kerning
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Defining7m 23s
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Letter spacing3m 20s
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Tracking3m 49s
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Adjusting word spacing3m 17s
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Kerning5m 58s
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5. Small and Important Details
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Using the Glyphs panel6m 9s
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Em dashes and en dashes3m 58s
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Spacing characters6m 8s
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Ellipsis3m 10s
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Optical sizing2m 43s
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6. OpenType features
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Ligatures3m 47s
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Fractions4m 54s
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Numerals2m 52s
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Contextual alternates5m 35s
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Conclusion
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Goodbye28s
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Video: Condensed and extended type