Learn about color associations and cultural differences to inform your design choices.
- [Instructor] In many, if not all cultures in the world, colors have symbolic associations. Let's take, for example, red. To many of us in the west, it's the color of heat, warning, and danger. It's also the color of passion, anger, love, and courage, but red is considered a lucky color in China. The color of a heroic figure in Japan, the color of joy, energy, and creativity to Hindus, yet the color of mourning and representative of death in some parts of Africa.
In the U.K., as well as being the most striking color of the ceremonial uniform of our most visible soldiers at Buckingham Palace, red is the color of pillar boxes where we post our mail. But, for my friends in the U.S., their mail gets posted in a blue box. Perhaps you can see where research in the early stages of the creative process is essential. You should consider if any of these associations would have an impact on your design. I think that sometimes red is just red after all.
It's all down to the context in which it's employed. Don't forget though, you can change the effect of its interpretation by using a shade or a tinted value.
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Intermediate
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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