Learn about color associations and cultural differences to inform your design choices.
- [Instructor] In many, if not all cultures in the world,…colors have symbolic associations.…Let's take, for example, red.…To many of us in the west, it's the color of heat,…warning, and danger.…It's also the color of passion, anger, love, and courage,…but red is considered a lucky color in China.…The color of a heroic figure in Japan,…the color of joy, energy, and creativity to Hindus,…yet the color of mourning and representative of death…in some parts of Africa.…
In the U.K., as well as being the most striking color…of the ceremonial uniform of our most visible soldiers…at Buckingham Palace, red is the color of pillar boxes…where we post our mail.…But, for my friends in the U.S.,…their mail gets posted in a blue box.…Perhaps you can see where research in the early stages…of the creative process is essential.…You should consider if any of these associations…would have an impact on your design.…I think that sometimes red is just red after all.…
It's all down to the context in which it's employed.…Don't forget though, you can change the effect…
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Intermediate
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.