From the course: Designing a Restaurant Menu
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Choosing a typeface - InDesign Tutorial
From the course: Designing a Restaurant Menu
Choosing a typeface
When choosing a typeface for our menu, we have a few important considerations. First and foremost, anything that we choose has to be readable. It's an obvious point; one that frequently gets overlooked. Restaurants, cafes are frequently rather dimly lit places to create that soft atmosphere, but that's going to make the type a little bit less readable than it would be in bright lighting. So perhaps we want to err on the side of making our type a little bit bigger than we might otherwise. It's not an uncommon thing to see people holding menus at a distance so they can read them correctly, so they can bring them into focus, or putting on their reading glasses. So let's make sure that our type is very user friendly, and very readable. So the concept of a readable typeface is a pretty subjective term. Our first major choice stylistically is, do we go with the serif typeface, or with a sans serif typeface? Currently I'm in Minion Pro, and that's only because it's the default font. I wasn't…
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Contents
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Creating the insert doc4m 34s
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Placing and cleaning up text7m 21s
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Choosing a typeface4m 48s
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Applying styles and establishing hierarchy4m 50s
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Adjusting spacing between paragraphs3m 46s
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Creating and applying a nested style6m 12s
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Fine-tuning the text with line breaks and balancing ragged lines2m 41s
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Creating a proof2m 58s
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