Choosing a typeface


show more Choosing a typeface provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Restaurant Menu show less
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Choosing a typeface

When choosing a typeface for our menu, we have a few important considerations. First and foremost, anything that we choose has to be readable. It's an obvious point; one that frequently gets overlooked. Restaurants, cafes are frequently rather dimly lit places to create that soft atmosphere, but that's going to make the type a little bit less readable than it would be in bright lighting. So perhaps we want to err on the side of making our type a little bit bigger than we might otherwise. It's not an uncommon thing to see people holding menus at a distance so they can read them correctly, so they can bring them into focus, or putting on their reading glasses.

So let's make sure that our type is very user friendly, and very readable. So the concept of a readable typeface is a pretty subjective term. Our first major choice stylistically is, do we go with the serif typeface, or with a sans serif typeface? Currently I'm in Minion Pro, and that's only because it's th...

Choosing a typeface
Video duration: 4m 48s 2h 46m Appropriate for all

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Choosing a typeface provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Restaurant Menu

Subject:
Design
Software:
InDesign
Author:
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