Join Nigel French for an in-depth discussion in this video Choosing a typeface, part of Designing a Restaurant Menu.
When choosing a typeface for our menu, we have a few important considerations.…First and foremost, anything that we choose has to be readable.…It's an obvious point; one that frequently gets overlooked.…Restaurants, cafes are frequently rather dimly lit places to create that soft…atmosphere, but that's going to make the type a little bit less readable than it…would be in bright lighting.…So perhaps we want to err on the side of making our type a little bit bigger…than we might otherwise.…It's not an uncommon thing to see people holding menus at a distance so they…can read them correctly, so they can bring them into focus, or putting on…their reading glasses.…
So let's make sure that our type is very user friendly, and very readable.…So the concept of a readable typeface is a pretty subjective term.…Our first major choice stylistically is, do we go with the serif typeface, or with……a sans serif typeface?…Currently I'm in Minion Pro, and that's only because it's the default font.…I wasn't even thinking about the typeface…
- Adding text and design elements
- Adding texture with a Photoshop brush
- Creating a proof
- Adding stylized headers
- Designing menu inserts
- Placing and cleaning up text
- Creating a template
- Adding a textured background
- Preparing a menu for print
Skill Level Appropriate for all
1. Designing the Menu Folder
2. Designing the Menu Insert
3. Alternative Versions and Optional Extras
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