Choosing the type of printing

- [Instructor] There's more than one kind of printing.…For example, there's sheet-fed offset printing,…and that's capable of very high quality,…up to 200, 300 line screen.…That's great for products such as fine art prints…or product manuals or brochures,…even pocket folders because it can handle heavy stock.…Then web offset printing is appropriate…for jobs that require high-volume printing…such as publications, very long runs, or textbooks.…Some web offset presses are capable of inline finishing,…such as folding and gluing and fragrance application.…

Letterpress is an ancient format.…It's time-honored, it's very elegant.…It has great depth and character.…It's great when used on heavy, textured, exotic stocks.…It's used frequently for invitations and announcements,…and business cards.…Digital printing,…gaining more and more strength in the printing industry,…it's great for shorter runs,…that's usually less than 5,000 impressions.…It's also great for variable data,…personalized one-on-one mailings.…It is very good quality, it's not a copier.…