Join Nigel French for an in-depth discussion in this video Choosing paper, part of Designing a Business Card.
- Business cards are tactile and paper is an important…design element of your business card.…There are several terms to describe the weight and thickness…of the paper but ultimately they are abstract…unless you work with paper every day.…So be sure to check out samples of the paper…that you intend to use.…A business card should be substantial.…A business card printed on flimsy paper…is like a weak handshake.…Your paper choice will in part be determined…by the printing process you opt to use.…If you're self-printing the paper needs to be compatible…with your desktop printer.…
If you're using an online printing service,…you'll be limited to the paper choices they offer.…You can request a free sample pack from most providers.…Consider how your paper, its weight and thickness,…its color and texture, supports the message of your brand.…Later we'll be looking at unusual business cards…which might cause you to question whether your business card…might be printed on something other than paper…or whether it even needs to be printed at all.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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