Join Nigel French for an in-depth discussion in this video Choosing colors, part of Designing a Business Card.
- Your choice of colors sends a strong message.…Now, there are several movies here at lynda.com…discussing color associations.…The colors used in your logo will likely be…determined by your brand guidelines.…If you're evolving the brand yourself,…you can create a color theme from the logo.…If using a color background,…make sure there's enough contrast between…the text and logo and the background color.…If you're offset printing in spot colors,…don't print small type at a tint of the color,…as this will cause a fuzzy result…with a visible dot pattern.…
For the most accurate representation of your colors,…work with Overprint Preview and Preview Colors on.…For more information about color management,…see Claudia McCue's Print Production Fundamentals.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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