In design, simplicity is best. introduces another Before & After project to show how "less is more" works in practice.
- Debra Klecan is New Mexico photographer who promotes her work with a postcard sized portfolio, but she wasn't very happy with it. So she sent it to me to help her fix it, which I did. I published the before and after as a print article that will be available to you as a free PDF download at the end of this course from this course page and I'd like to take you through it. Here's her postcard. We have the front page, the center opens up vertically, like you see, and the back.
Let me show it to you piece by piece. The front cover is really a fun picture of this dog that's been turned black and white, but asymmetrical, asymmetric fold. So the actual front of the card is this size and her name is on this brown field that's actually on the inside of the card. Part of the problem here is that color and black and white almost never go together very well. There's kind of a clash really black and white things need to stay in the black and white realm and color things need to stay in the color realm.
Kind of like you see here, this could be improved, or this color problem could be improved by desaturating this one color so it is closer to the black and white. The other problem is with the asymmetric fold. You can see from the side that it's not going to stand up straight or it might tip over. It would be better if you're going to make a tent like this on a table that you want to have both sides be the same size.