Basic typography guidelines

- [Instructor] Here are some guidelines…that you could work to.…They're general rules of thumb really.…Headlines should always be large…and placed prominently on the page.…Now, conventionally that's at the top…but it doesn't necessarily have to be there,…they could be down the margin…or in one of the thirds.…It depends what you're working on.…If you're in a magazine…where they have exceptions to many, many rules…in the magazine world,…you'll have a lot more latitude to play with it.…

But remember what the purpose…of a headline is.…It's to inform the reader…and to some degree entice the reader…to consume the text below,…so know what it's about…and then to read it.…A typeface that is not truly legible…is not truly a typeface…and that is very, very true.…There are some really out there for want of a better phrase…typefaces that exist…but they really meant for use…on things like posters,…maybe premises display signs and those things…where they're being used more of an image in fact,…type as an image…which is a thing,…it's not something I'm just saying,…