From the course: Magazine Design: Getting Started
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Back of the book - InDesign Tutorial
From the course: Magazine Design: Getting Started
Back of the book
- The back of the book, historically, is where a lot of your small ads go. And by small, I mean a sixth page or less. These can be small display ads, want ads, classified ads, and so small articles were designed to wrap in and around those ads. The thing that wraps easiest is text. That most commonly takes the form of story tales or endings, you know, continued on page 86. You can also have listings of things, calendars, events, goings on about town, stuff like that, anything that's going to wrap. This example is from Civil War Monitor Magazine. The story tale is marked by a bold rule, a headline, where it jumps from, then text. It runs 'til it ends and the next one starts. In their case, they also include photos and call outs to keep the interest high. If you don't carry ads, and more magazines don't, none of this matters. You can run full features all the way to the last page. That said, even with no ads, Eight by Eight magazine uses the back to run story tales, too. Very similar to…
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