Applying advanced character formatting

In the last movie, we looked at the basics of character formatting.…Now let's look at a few more other styling options that you have.…I'm going to open this brochure document, and I'll zoom in on this text up here,…and change some of this text.…I'll double-click to switch to the Type tool, and then just drag over some text…that I want to edit, and I'm going to point out some of the features in the…middle of the control panel.…Up here, we have the ability to change the vertical scaling of this text.…For example, I could change this to 150%. When I hit Enter, you see it…actually stretches it up.…

We can do the same thing with horizontal scaling over here. Maybe I'll change…that to 80%, and hit Enter or Return.…If you do this, just be sure not to show it to the type designer, because…they're just going to scream at you; it looks horrible.…There's other stuff you can do too.…For example, I could select this single X, come up here to the baseline shift…option, and move it up or down.…For example, I'll move it up 4 points.…