Join Nigel French for an in-depth discussion in this video Adding texture, part of Designing a Business Card.
- The texture of your business card can come from the paper,…from printing effects like embossing and spot varnishing,…or from the printing process.…Letterpress printing, for example,…will press the type into the paper.…You can also give the illusion of depth…by adding texture to your digital file,…as a layer mask in Photoshop,…an opacity mask in Illustrator,…or as a transparent overlay in InDesign.…In the next chapter, I'll demonstrate how to do this.…For now, I just want you to think about the tactile quality…texture can add to your business card…and how this might reinforce your brand.…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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