Creative Inspirations: tokidoki, Character Illustrator
The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish.
- Lynda Weinman interviews Simone
- Starting the process with sketches
- Taking the character from paper to computer
- Filling in color and shape
- Define finishing details and production preparation
- Applying a design to a skate deck
- Q&A with Simone on branding, his characters, design diversity, and more!
What is tokidoki?
(funky music) (voices drowned out by music) (funky music) (voices drowned out by music) (funky music) (voices drowned out by music) (funky music) (voices drowned out by music) (funky music) (whooshes)
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