Creative Inspirations: tokidoki, Character Illustrator
The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish.
- Lynda Weinman interviews Simone
- Starting the process with sketches
- Taking the character from paper to computer
- Filling in color and shape
- Define finishing details and production preparation
- Applying a design to a skate deck
- Q&A with Simone on branding, his characters, design diversity, and more!
What is tokidoki?
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