Join Nigel French for an in-depth discussion in this video The scope of the job, part of Designing a Logo for a Media Company.
Every logo project begins with the brief and first and foremost we need to…understand the scope of the job.…Is this just a logo project or is it a branding exercise?…And if it's a branding exercise, are we re-branding something that already…exists or are we starting from scratch.…Logo and Brand are often used synonymously, but they're not the same thing.…The logo is a part of the brand, and the brand is how the company is perceived…and it comes from a whole array of things, such as what is the tone of the…company's communications, is it formal or informal, what typefaces and colors…and types of imagery do they use in their marketing materials, how do the staff…answer the telephone, what is its social media presence etcetera.…
The logo is a part of all of that, that being said the logo is probably the…biggest single part of the company's brand.…Now in our fictional logo for Red30 Media, we're just going to be concentrating…on the logo rather then the overarching brand.…Secondly, of course, we need to know what is the budget, and whenever it comes…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos