Join Von Glitschka for an in-depth discussion in this video An introduction to Project CSI, part of Foundations of Logo Design.
The creative process should be guided by well-informed thinking and much of that…thinking is gleaned through investigation. I call it project CSI.…I'm not saying every logo project is a graphic crime scene, but let's face it,…some are murderously bad. When you're called in to audit an existing…identity, at times you'll discover nothing short of a design corpse.…The skeletal remains of an old logo, stiff rigamortis graphics and maybe even Comic Sans.…
Whether it's a refresh of an existing brand identity that has served its purpose…or something completely new. The same level of creative cultivation…through thinking is required in order to discover ideas that will solve the visual…challenge you're faced with. For the most part, designers are never…taught how to do research. How to gather appropriate and critical…information from a broad range of sources and process it effectively.…
Most often, this is a skill set developed over a period of time via work experience.…In this chapter, we'll cover various research methods that'll fuel your…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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