Join Von Glitschka for an in-depth discussion in this video The fresh eyes effect, part of Foundations of Logo Design.
Designers run the risk of being too close to what they create.…They can too easily grow attached to a design direction and fall in love with it,…even if that idea is a bad one. This is how bad logo designs get produced.…Whether you're a junior designer or a creative director, you should be…continuously art directing your work before you ever give anyone else a chance…to art direct it for you. At each stage of the project, you need to…take the time to set your work aside, walk away from it, and approach it with fresh…eyes later. A few hours or a day is best, but even if…you can only afford 20 minutes, it's better than not doing it at all.…
It's too easy to get used to what we're looking at.…The more familiar we are, the less critical we get.…When we set our work aside and approach it with fresh eyes, we enable ourselves to be…more critical of it. So, as we discussed in a previous video,…if something about your design doesn't feel quite right, don't ignore it.…Use the fresh eyes approach to identify the problem areas then fix them.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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