Designing a Poster
Designer and educator Nigel French taps into his 15 years of professional experience to demonstrate how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create eye-catching posters. Designing a Poster covers more than just the mechanics of the workflow. Using a fictitious stage production of "Romeo and Juliet," Nigel explores the creative process through a variety of approaches, generating over a dozen poster designs. He covers techniques for combining type and image, designing with grids, editing images for maximum impact, and "soft-proofing" to save time and money. Exercise files accompany the course.
Adobe InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
- Generating ideas for layout and design
- Combining InDesign, Photoshop, and Illustrator
- Establishing a workflow that blends maximum efficiency with maximum editing flexibility
- Choosing appropriate typefaces and imagery
- Choosing colors that convey the message
- Making the most of images
- Creating mockups for client approval and in preparation for printing
Whether it's a Broadway show or a community theater, a PTA meeting, or a block party, a well-designed poster can generate a crowd. (music playing) Hi! I'm Nigel French and this is Designing an Event Poster. As a graphic designer and instructor with over 15 years experience I have come to know the tools of the trade and how to get the most out of them. In this course we'll be using real world design and production techniques in Adobe InDesign, Illustrator, Photoshop and Bridge CS4 to create posters that are impactful and attention grabbing.
Using a single fictitious event as our starting point, we'll be working with a variety of approaches from the literal to the abstract to the historical to generate over a dozen potential poster designs. Of course, design can be subjective. So throughout this course, if you got an idea to design something differently, great! Your design sense is uniquely yours and I encourage you to explore it. My design solutions are merely suggestions. We'll be designing posters from start to finish, from generating ideas and sketching thumbnails, to choosing fonts, to combining type and graphics, to printing proofs and making print ready PDFs.
A good poster does more than just communicate information. A well designed poster is a piece of art that people will want to hang on their walls long after the event itself is over. With that thought let's get started with Designing an Event Poster.
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