The creative brief


show more The creative brief provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics show less
please wait ...

The creative brief

One of the easiest methods for gathering critical client and project-specific information is by using what is called a Creative Brief. It doesn't have to be complicated. It can be a simple document that asks thoughtful questions in order to get your client to think or see themselves and their product, or most importantly their audience from a new perspective. Some questions you might ask are: What are your objectives? Where do you want to go with your business? How would you like to see your business grow? What is your desired results and vision? How would you like your business to be perceived by those experiencing it on a daily basis? Who is your Target audience? What market makes up your primary demographic? How do you see your business engaging them? It's important to design your questions, so they elicit and encourage your clients to dive deep into their own thinking.

Doing so, will help you get meaningful content and return that goes beyond the surface information available ...

The creative brief
Video duration: 2m 24s 3h 14m Intermediate Updated Dec 01, 2015

Viewers:

The creative brief provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics

Subject:
Design
Software:
Illustrator
Author:
please wait ...