Join Von Glitschka for an in-depth discussion in this video The creative brief, part of Drawing Vector Graphics (2012).
One of the easiest methods for gathering critical client and project-specific…information is by using what is called a Creative Brief.…It doesn't have to be complicated.…It can be a simple document that asks thoughtful questions in order to get your…client to think or see themselves and their product, or most importantly their…audience from a new perspective.…Some questions you might ask are: What are your objectives? Where do you want to…go with your business? How would you like to see your business grow? …What is your desired results and vision? How would you like your business to be…perceived by those experiencing it on a daily basis? Who is your Target…audience? What market makes up your primary demographic? How do you see your…business engaging them?…It's important to design your questions, so they elicit and encourage your…clients to dive deep into their own thinking.…
Doing so, will help you get meaningful content and return that goes beyond the…surface information available to anyone.…
- What is illustrative design?
- Establishing a creative brief
- Defining client expectations
- Exploring creative thinking exercises
- Art directing your drawing
- Selecting an appropriate style for each project
- Drawing and thumbnail sketching
- Discerning anchor point placement
- Building vector drawings with shapes
- Presenting your illustrations
Skill Level Intermediate
Q: This course was updated on 12/01/2015. What changed?
A: We updated 17 movies to reflect changes to the vector drawing workflow in Illustrator CC 2015.
Illustrator: Drawing without the Pen Toolwith Mordy Golding4h 39m Intermediate
Illustrator CS6 Essential Trainingwith Justin Seeley8h 48m Beginner
Insights on Illustrative Designwith Von Glitschka31m 2s Beginner
1. The Process
2. Creative Preparation
3. Drawing Your Design
4. Workflow Enhancements
5. Building Vector Shapes
6. Presenting Your Designs
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