Join Von Glitschka for an in-depth discussion in this video The client introduction, part of Learning Logo Design.
What came first, the client or the designer?…I'd argue that the client came first. And after a period of time, the need for a…designer became self evident and the new industry was born.…In all reality, our jobs wouldn't exist without clients.…So, how you interact with your clients affects the creative process and the…ultimate result of that process. If your work on behalf of your client…proves to be unfruitful, then you can easily lose that client.…
So in this chapter, we'll cover the various facets of the designer-client dynamic.…Gauging perceptions, scope of work, auditing a request, quoting a project,…agreements and term. Honing these skills will facilitate a…smoother working relationship with your clients.…And help you produce better design results, as well.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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