Join Von Glitschka for an in-depth discussion in this video Writing a design rationale, part of Foundations of Logo Design.
As a designer it's important to be able to communicate with your client on a deeper…level when you present ideas. It's not just show and tell.…Design is more than merely a visual esthetic.…It should have a coherent thought behind it, too.…The easiest way to relay this type of narrative is to write a simple design…rationale for each logo direction you've created.…A design rationale will help a client see the full potential of where a design…direction may lead and how the logo will help position and market themselves more effectively.…
It might also reveal more subtle forms of conceptual meaning within a design and…help them understand the graphic from a whole new perspective.…Remember, your up-front research should give you a good insight into your client's…perceptions and the audience they're trying to reach.…And from that, you'll want to formulate your design rationale.…Here are two design rationales I used with my own clients.…The first one is a logo identity I created for a health care center.…
My design rationale read like this. Your health services come together and…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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