Join Von Glitschka for an in-depth discussion in this video Writing a design rationale, part of Learning Logo Design.
As a designer it's important to be able to communicate with your client on a deeper…level when you present ideas. It's not just show and tell.…Design is more than merely a visual esthetic.…It should have a coherent thought behind it, too.…The easiest way to relay this type of narrative is to write a simple design…rationale for each logo direction you've created.…A design rationale will help a client see the full potential of where a design…direction may lead and how the logo will help position and market themselves more effectively.…
It might also reveal more subtle forms of conceptual meaning within a design and…help them understand the graphic from a whole new perspective.…Remember, your up-front research should give you a good insight into your client's…perceptions and the audience they're trying to reach.…And from that, you'll want to formulate your design rationale.…Here are two design rationales I used with my own clients.…The first one is a logo identity I created for a health care center.…
My design rationale read like this. Your health services come together and…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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