As we discussed in the last movie revealing your design is a great way to get an…honest and genuine reaction from your client.…But not every client will be satisfied with that type of approach.…So be prepared to explain why you designed what you designed.…The most effective way to do this is to write a design rationale for each design…direction you've created.…These should always be provided after a reveal either in person or via e-mail.…
A design rationale is nothing more than selling a vision to your client.…What is the message of the design? What does the design communicate?…Be positive when you write these.…You want your client to capture the vision and see the possibilities your design provides.…Here's a design rationale I used on one of my projects.…This was a brand character design I created for a tech company. …My design rationale read like this: Database work doesn't need to be boring.…
It can be fun, creative, and adventurous, enabling the users to go where …no man has gone before.…This brand character reflects that adventurous spirit your service enables.…
Author
Updated
12/1/2015Released
12/21/2012- What is illustrative design?
- Establishing a creative brief
- Defining client expectations
- Exploring creative thinking exercises
- Art directing your drawing
- Selecting an appropriate style for each project
- Drawing and thumbnail sketching
- Discerning anchor point placement
- Building vector drawings with shapes
- Presenting your illustrations
Skill Level Intermediate
Duration
Views
Q: This course was updated on 12/01/2015. What changed?
A: We updated 17 movies to reflect changes to the vector drawing workflow in Illustrator CC 2015.
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Introduction
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Welcome1m 20s
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Exercise files1m 18s
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1. The Process
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Exploring analog tools2m 39s
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Exploring digital tools21m 9s
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2. Creative Preparation
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Creative preparation1m 12s
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The creative brief2m 24s
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Word associations1m 55s
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Mind mapping1m 55s
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Before. During. After.1m 25s
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I think, therefore I design2m 45s
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Using reference material2m 51s
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3. Drawing Your Design
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Anyone can draw2m 16s
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Thumbnail sketching2m 33s
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4. Workflow Enhancements
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Using custom scripts8m 29s
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Using layers7m 32s
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5. Building Vector Shapes
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The clockwork method13m 4s
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Prime point placement5m 4s
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The point-by-point method7m 27s
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The shape-building method9m 13s
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Symmetry is your friend10m 11s
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Art directing yourself1m 25s
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6. Presenting Your Designs
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Presenting your designs1m 3s
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Presentation formats9m 19s
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Revealing your designs1m 34s
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Writing a design rationale1m 55s
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Renewable creative energy13m 20s
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Conclusion
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Next steps39s
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Video: Writing a design rationale