In this video, learn how to recreate the Woolmark logo in Adobe Illustrator using geometry and repetition.
and rotate it through about 30 degrees, … and I'll just turn off my guides to make it clearer, … is the overlapping segments. … and then the bottom portion, and send that to the back. … so that we obscure the parts of section number one … that we don't want to see, …
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Author
Nigel French
Released
5/20/2019
Logos are a critical part of the modern visual landscape. A good logo is simple, instantly recognizable, and comprised of only the most essential elements. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French reveals how successful logos depend on good type choices and simple shapes—or the combination of simple shapes. He shows examples of popular logos and then demonstrates how to use the same construction techniques to create similar logos in Adobe Illustrator. The course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the world’s best logo designs.
Topics include:
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
4h 34m
Duration
155,019
Views
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Introduction
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What makes a good logo3m 48s
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1. Exploring Type Variables
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Choosing the right typeface1m 24s
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Exploring type variables1m 53s
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Change one thing4m 53s
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Initial Letters4m 53s
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Looking beyond 26 letters3m 49s
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2. Simple Type Treatments
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Outlined and inlined type4m 28s
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Warped type5m 26s
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Creating a monogram5m 42s
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Creating a stacked type logo2m 35s
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3. Designing with Simple Shapes: Part 1
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Lines6m 58s
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Arrows7m 21s
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More arrows5m 44s
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Squares and rectangles9m 15s
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More squares1m 51s
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Circles6m 50s
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Ovals2m 49s
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4. Designing with Simple Shapes: Part 2
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Hearts6m
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Concentric rings6m 19s
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Triangles and diamonds8m 32s
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Stars3m 55s
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Polygons5m 15s
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Shields7m 4s
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Abstract shapes6m 30s
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5. Advanced Techniques
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Radiating7m 19s
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Perspective type2m 22s
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6. Logo Effects
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Gradient effects9m 29s
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Creating a gloss4m 41s
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Creating a bevel effect10m 1s
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Working with transparency6m 42s
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Adding texture to a logo7m 8s
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Type on a cube7m 9s
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7. Choosing Logo Colors
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Color associations1m 57s
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Combining colors4m 3s
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8. Finalizing the Logo
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Preparing print files3m 44s
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Preparing screen files1m 53s
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Conclusion
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Next steps24s
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