Join Nigel French for an in-depth discussion in this video Working with representational imagery, part of Designing a Logo.
Now, if you are looking to incorporate some kind of representational imagery…into your logo symbol, common sources of inspiration are nature, buildings, and…animals. Let's take a look, first of all, at those logos that use nature as…their source of inspiration and now let's take a look at those that use…animals. Obviously, in this case, the animal suggested by the name of business.…In many of these instances at least. And then some examples of logos that…incorporate iconic buildings into the logo.…
Now, for the logo that I'm creating, it's for Deep Green, a garden design…company, and obviously that is kind of suggesting that I go with the nature…theme and that's what I'm going to do. The approach I'm going to be using is to…start with a photograph and trace it. And I'm going to use three different…approaches to tracing an image in Illustrator. First of all, I'm going to do a…Live Trace on this example here and here we see the finished results. So, I'm…going to try and get something like this from this beginning photograph.…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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