Designing with custom illustrations versus using stock imagery is important when developing a sell sheet. Learn how custom content can make or break your final product.
- [Narrator] Now that we've laid out our content,…it's time to determine what visuals to use…to make your content shine.…Before we dive too deep, though,…I want to take a moment to talk about…the value of custom visuals.…Studies show that 94% of first impressions…of your brand, service, or product…will be based entirely on the design…of the first piece of content someone sees.…Because first impressions matter,…it's important to lead with quality design choices,…which means that relying on stock imagery…isn't an ideal solution.…
This is because custom imagery…converts a viewer seven times more than stock imagery.…Today's audiences have become adept…at recognizing stock imagery versus custom content.…If you're not an illustrator,…this doesn't mean that you are out of luck, though.…Custom visuals aren't simply illustrations.…They can be photographs as well.…If we look at Booginhead as an example,…the photos of babies are not stock images.…They're babies actually using the product being sold.…
In other words, don't simply grab stock images…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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