Join William Everhart for an in-depth discussion in this video Where to begin?, part of Package Design with Illustrator.
…When it comes to package design, often the…first step is the most difficult one to take.…There's so many variables that it can be a…bit overwhelming trying to decide exactly where you should begin.…So let's take a quick look at what you…need to know to get started in the right direction.…Packages come in a dizzying array of shapes and…sizes and they're made from a wide variety of materials.…Decisions about what packaging would best suit the product are often based on…the properties of the product itself, along…with any print conventions and converting needs.…
So, your first step is to get all the information you can about…the product, and whether or not the manufacturer has a preferred package type.…Now, the obvious source for this information would be…the product manufacturer, who is most likely your client.…If at all possible ask for product samples.…Having information about the product is great, but it's even better…to have the actual product in hand when those unexpected questions arise.…As a bonus, you can use these samples to test your package mock-ups.…
- Choosing a package type
- Determining package size
- Examining design considerations
- Creating a mockup
- Laying out your package design
- Creating your own barcode
- Preparing artwork
- Creating a 3D structure
- Incorporating cutting die CAD
- Creating a print-ready PDF
Skill Level Intermediate
1. Before You Begin
2. Design Considerations
3. Preparing the Package Structure
4. Laying Out Your Design
5. Adding Barcodes
6. Proofing Your Design
7. Working with CAD
Adjusting a dieline4m 34s
8. Preparing Your Design for Printing
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