Join Von Glitschka for an in-depth discussion in this video When a project changes course, part of Foundations of Logo Design.
Sometimes no matter what you do, the client either decides to kill the whole…project or requests to restart the process with a completely new direction.…This is the second point in the creative process where you'll be faced with the…decision of whether or not this client is a good fit for you.…Before you agree to do anything or make a drastic decision to fire a client, you…need to ask yourself the following questions.…Does the client agree to cover a new budget on top of the previous budget quoted?…If not, then it might be time to part ways.…
Does the client have substantial new information not provided the first time?…If the Intel hasn't significantly changed, then how realistic is it to expect…successful results now? What is change to make you feel another…approach will be successful this time around?…We're talking a big picture change, a shift in company structure or business,…not merely a personal preference from a client who can't make a decision.…
Is the timeline still realistic to provide adequate development?…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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