Illustrator and similar graphic design programs use typography to create messages. But what is typography? Using the premise that typography is the process of setting, arranging, and designing type, this online video introduces the art of typography. In completing the training, you'll come to realize that typography is more than typesetting. This tutorial will show you how to use the power of Illustrator to make appealing visual messages as part of graphic design.
In this movie, we're going to be talking about typography, one of my favorite graphic design topics. If you're new to graphic design, however, you might be wondering exactly, what is typography? Well, simply put typography is the art or process of setting type for a design. I'd like to pause here for a minute and emphasize the art form part of that statement, by the way. Because truly great typography is an art form in and of itself. In traditional typesetting, letters were laid out individually using blocks of letter wood in order to form words and sentences, even paragraphs.
Designers worked for hours countlessly measuring and moving type around to get it just right. And nowadays, we have all of this power at our fingertips by using software, like Adobe InDesign, which makes life so much easier. However, I highly recommend that you study up on the history of typesetting. Because it will give you an understanding of many of the terms that are used today in graphic design. As well as a deeper appreciation of how easy you've got it now that computers are a part of everyday life.
Type is one of the most underrated parts of a design in my opinion. We're surrounded by type on a daily basis. You see type on everything from traffic signs, to building marquees, and even on your daily cup of coffee, I'm guessing. Type has a starring role in every single design project. But in most cases, it's something that we the viewer take for granted. Take a look at this advertisement for the city of Las Vegas, for example. Now look at the same advertisement with out the words. Big difference, right? The same holds true for this ad here. At first you might not even know what this ad is all about, but once I add in the type, it's very apparent what we're talking about.
Type is the glue that holds a design together. It provides context, and gives a voice to designs that would otherwise be voiceless. Type has the ability to control all of our motions. It also has the ability to tell stories, but not just with the words, but also with the visual design and style in which its portrayed. Look at these examples here. They use very few images, if any at all. Yet, all of them are captivating pieces of design. They all tell a story. They all evoke emotion and they draw your attention in their own unique way.
True designers will pour over every single detail of the type that they use, making sure every last bit of it is in place before it leaves their desk. Ultimately, it's the responsibility of the designer to choose the right look and feel for a design. And convey the message of the client correctly through the use of typography. For a more in depth study on typography, I highly recommend that you watch the course by Ina Saltz, called Foundations of Typography here at lynda.com. Ina is passionate about type.
And if you are, too, this course will take your love and appreciate for the art form to a whole other level. Typography means something different to everybody. Every ligature and serif has the ability to change the way each of us perceive a finished piece of design. My motto on typography has and will forever be, choose your words wisely, and your typefaces even more so. Only then, will you truly understand the complexity and wonderment that is the art of typography.
- Understanding the impact of color
- Sketching your ideas
- Removing unwanted objects from images
- Cropping photos
- Resizing and saving images for print
- Drawing basic shapes
- Creating a custom color theme with swatches
- Applying styles
- Creating tables
- Preflighting documents
- Packaging files for print
Skill Level Beginner
Q: This course was updated on 09/01/2016. What changed?
A: We revised the first four chapters with new graphics and examples.