Join Nigel French for an in-depth discussion in this video What makes a good logo?, part of Logo Design Techniques.
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- Everything in a logo must be simple and evident. A great logo needs no explanation. While there are many examples of successful logos that break the rules, in general, a good logo should be simple. It should be comprised of only the most essential elements, so that it can be remembered after just once glance. Take a look at these logos, logos we see every day and relate to immediately. See how simple they are.
It's not easy being that simple. Or, to quote Paul Rand, who designed some of the worlds most enduring logos, "Design is so simple, that's why it's so complicated." To keep our logos simple and instantly recognizable, what we leave out is as important as what we include. A good logo should complement the company name. This means researching historical and symbolic associations of the company name, and using appropriate imagery for the line of business.
A good logo should look good in black and white, as well as in color. This may not be as important as it once was, since some logos are intended only for screen. That said, if a logo looks as good in black and white as it does in color, the contrast will emphasize the shape or idea. A good logo should be scalable. A logo needs to work a number of different sizes. Business cards and websites, t-shirts, brochures, banners, vehicles, billboards, etc.
Make a list of all the uses of the logo, and consider how such uses might affect its legibility. And lastly, a good logo must be original. With so many logos in the world, we need to be vigilant that we don't inadvertently design something that looks like something else.
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
LogoLounge: Shapes and Symbols in Logo Designwith Bill Gardner1h 41m Intermediate
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
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